What do you think of when I say ‘car rental’?
My guess is that it’s either a brand – Hertz, Avis, Europcar. Or a feeling — ‘I remember that time when they scammed me on insurance!’ Perhaps both.
Whatever you think about car rental now, it’s all about to change. The cars themselves aren’t changing, it’s our relationship to them.
One of the relatively new, yet fundamental advances in car rental is the addition of the peer-to-peer marketplace. That is, renting a car that is actually owned by someone other than the rental company.Continue reading…