Ride Hacks Tesla


76 hours with the Tesla Model S

Waking up felt like any other day. Although perhaps the departure from my bed was more of a childish jump rather than the usual stumble. Looking like the front man of a one-man marching band, I arrived at the Tesla dealer in Artarmon (Sydney) at 9:30am (neither 9:29am nor 9:31am) holding every piece of my camera gear, not knowing what I may need. Holding back my excitement, I put on my best calm person voice and remarked:

“Morning! I’m here to take the Model S for three days.”

In retrospect, I wasn’t so calm.

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Who was the Tesla Model S built for?

Imagine your great grandfather.

It was the turn of the century and his faithful horse ‘Elmo’ had seen better days. He needed to safely transport your family and take care of business without relying entirely on public transport. The prospect of $200 for another horse and $400 for a carriage was a year’s salary.

There must be a better way.

Fast forward 100 years and the same conversation take place in the same bars.

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Tesla Model S

Self-Driving Cars, Rights of Passage and Luxury Marketing

There’s no question, the automobile changed the world. Displacing horses with cars didn’t only benefit society with an endowment of productivity, it also cleaned up the mess that horses would make in city streets. It seems obvious, yet we take for granted that our streets are relatively clean, free from horse shit and its friends Mr Fly and Mr Rodent.

Fast forward into any major city in the 21st Century you’ll find traffic congestion, pollution and a pain in the ass for those who want to walk or ride their bicycle around the city.

Am I saying that cars are evil? Absolutely not. Will personal transport be different in 100 years? Absolutely. But there’s no need to be dramatic, let’s look at how personal transport has changed in the past 10 years.

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