Ride Hacks Marketing

Tesla Model S

Self-Driving Cars, Rights of Passage and Luxury Marketing

There’s no question, the automobile changed the world. Displacing horses with cars didn’t only benefit society with an endowment of productivity, it also cleaned up the mess that horses would make in city streets. It seems obvious, yet we take for granted that our streets are relatively clean, free from horse shit and its friends Mr Fly and Mr Rodent.

Fast forward into any major city in the 21st Century you’ll find traffic congestion, pollution and a pain in the ass for those who want to walk or ride their bicycle around the city.

Am I saying that cars are evil? Absolutely not. Will personal transport be different in 100 years? Absolutely. But there’s no need to be dramatic, let’s look at how personal transport has changed in the past 10 years.

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